SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with a familiar pattern: earn progressively, save boldy, acquire a home, and plan for retired life. But Gen Z is coming close to cash with a fresh point of view. Instead of focusing entirely on long-term build-up, this generation is focusing on balance, well

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